The majority of Haze products are inspired by urban surroundings with architectural elements from blueprints, and scaffolds to concrete.

Strong blue, two tones of gray, and the essence of copper are developed to be the first image of the brand, which is mysterious, unexpected, and robust.

The three-dimensional form of a parallelogram is made by folding up a sheet of leather with debossed patterns of HAZE’s geometrical blueprints.

The eyewears are made by manipulating the transformation of geometric shapes and lines.

HAZE is a collective of products, primarily focused on eyewear with a basis for the curiosity of unfamiliar materials and designs, as a reaction to the world in which people live and work.

Haze Collection

Adventure through Positive and Negative Space in the Fashion and Architecture Industry

Defined as a mysterious brand, living between positive and negative space, HAZE is an emotional connection between the urban nature of the founder’s home city, and the environment-at-large. Founded in late 2013, HAZE is a collective of products, primarily focused on eyewear with a basis for the curiosity of unfamiliar materials and designs, as a reaction to the world in which people live and work.

In 2017, Haze developed its brand identity system with high-quality products in the fashion and lifestyle categories. Architectural elements play a big role in HAZE’s brand identity from blueprints, and building materials (concrete and copper) to the transformation of geometry.

Brand Strategy/Visual Identity System/Applications/Product Design
Role： Design & Execution
Client： Haze Collection, New York & Los Angeles USA

Details upon request.

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HAZE Collection被定義為一個變幻莫測的品牌，創始人秉持好奇心、探索「城市水泥」的正負空間，帶領品牌建立產品與使用者之間的情感聯繫。HAZE 成立於 2013 年末，專注於眼鏡相關產品，勇於嘗試不熟悉的材料，並應用於產品研發，反映人們的生活需求、創造衝突美感。2017年，Haze不僅以嶄新的面貌與大家再次見面，更是在全球各地擴大時尚與生活的格局。建築元素在 HAZE 產品中扮演重要的角色，從藍圖、建築材料（混凝土和金屬結構）到幾何變換等應用皆可見其影響深遠。

Haze Collection

Haze Collection

Adventure through Positive and Negative Space in the Fashion and Architecture Industry

In 2017, Haze developed its brand identity system with high-quality products in the fashion and lifestyle categories. Architectural elements play a big role in HAZE’s brand identity from blueprints, and building materials (concrete and copper) to the transformation of geometry.

Brand Strategy/Visual Identity System/Applications/Product DesignRole： Design & ExecutionClient： Haze Collection, New York & Los Angeles USA

Details upon request.

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品牌視覺定位/視覺識別系統/視覺應用/產品設計Role：設計執行Client：Haze Collection，紐約&洛杉磯_美國

Brand Strategy/Visual Identity System/Applications/Product Design
Role： Design & Execution
Client： Haze Collection, New York & Los Angeles USA

品牌視覺定位/視覺識別系統/視覺應用/產品設計
Role：設計執行
Client：Haze Collection，紐約&洛杉磯_美國