Gather Sunroom

Brand Rejuvenation through Subsidiary

Gather is a premium sunroom brand and the sub-brand of SAYYAS Inc., a doors and window company established in Harbin, China in 1998. Also, it’s committed to producing high-quality and sustainable aluminum-clad wooden window products through research and development, design, manufacture, and sales strategy.

Shape your life! Gather targets to new-generation young couples born in the 80s or the 90s. They have stable incomes, look forward to better lives after work, and are eager to cultivate individual interests such as painting, baking, tea ceremony, and floriculture to rejuvenate themself. (Having a newborn infant is not the only option in their future plan). Gather helps create a comfortable space at home to bring together a natural atmosphere with sunlight and individual affairs to enjoy a pleasant time at home, have blissful lives, and make dreams come true.

Brand Strategy/Visual Identity System/Spatial Applications
Role： Project Management & Design
Client： Gather Sunroom, Beijing & Harbin China

Details upon request.

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Gather是中國哈爾濱森鷹門窗的子品牌，專注於製造頂級的陽光房，致力於高品質、永續的鋁包木門窗產品研發、製造和銷售策略。Gather 將自然氛圍帶入家中，創造家中舒適的聚會空間、專屬的個人空間，讓人們在家享受愉快時光、繪製夢想藍圖。形塑你的理想生活！Gather受眾目標為80後或90後年輕夫婦。他們擁有穩定的收入，不僅期待工作後能有更好的生活，更是渴望培養個人興趣，如繪畫、烘焙、茶道、植栽等休閒活動，陶冶性情，讓生活更加精彩（對他們而言，生兒育女並非未來唯一的選擇。）

品牌核心定位/視覺識別系統/空間視覺應用
Role：專案管理與設計執行
Client：自由拾光，北京&哈爾濱_中國